Sponsor Information

Tri-California Events, Inc. is an event management company specializing in triathlons. Terry and Betsy Davis founded the company in 1994 after more than 15 years of triathlon race directing and special event management. Tri-California produces and directs the Wildflower Triathlons, the largest triathlon in the world with over 7,500 participants, the Triathlon at Pacific Grove, a world renowned course with over 2,000 participants, Scott Tinley’s Adventures, and The San Francisco Triathlon at Treasure Island, which has over 2,000 participants.  The San Francisco Triathlon at Treasure Island event features the USA Triathlon Elite National Championship race,  the Tri-Cal Pro Series Championship triathlon, the Age Group Olympic Distance Triathlon and the Age Group Sprint Distance Triathlon.

Tri-California also race directs and manages the Accenture Escape From Alcatraz Triathlon in San Francisco, the most dangerous triathlon in the world for International Management Group (IMG), the largest sports marketing company in the world.  IMG is recognized for its quality television productions viewed internationally.

Tri-California’s mission is to produce the best events in the world with athlete safety, quality and integrity always first. Tri-California events are always more than just races. Our events are fun and exciting experiences for participants, families, spectators and sponsors.

For information on how you can partner with Tri-California Events by sponsoring one or all of these top selling triathlons, contact our sponsorship coordinator Colleen Bousman at 805-239-8225 x 202 colleen@tricalifornia.com. We have online sponsorship proposals available upon request, as well as event videos and sample products/media campaigns.  We look forward to hearing from you soon!

Our Event Brand:

• Events have their own branding: Wildflower - "Woodstock of Triathlon" by the media etc.
• Heartstring stories – Our events change lives.  Effective Marketing is no longer tied to what they see, but rather what they feel... "Heartstrings."
• An experience, not just a place for exposure

What do "our triathlon events" stand for?

• Healthy lifestyle for all ages
• Family event
• Progressing the sport by offering 3 levels of races
• Wildflower Legacy – started in 1983 with 86 participants and has grown to one of the largest triathlons in the world with over 8,000 athletes in 2005
• Sponsor loyalty – our sponsors return and our participants are loyal to their brands in return

Our Promise to our sponsors:

• Brand Experience.  We create a one of a kind, memorable participant event.
• Create awareness / visibility
• Corporate Hospitality
• Drive retails sales through pre-event, race weekend and post-event promotions
• Recognize your existing merchandising programs and extend their goal to the event.  Our goal is to effectively get across your product message.
• Will work to affiliate with a retail store
• Support brand-customer relationships through face to face relationships with the athletes and spectators

Access To:

• Participants – industry leaders (plus data base mailing)
• Spectators – healthy and fitness oriented
• Your employees
• Community Triathlon Clubs

E-Marketing:

• Logo on site (Hit count)
• Direct Link
• E-mail newsletters
• Reports presented by …
• Designated Marketing – we mail your promo tool

Exposure: 

• Sponsor Banners
• Exhibitor Booths
• Race Clinics
• Race Weekend Announcements 
• Collateral Material – t-shirts, posters, program etc.
• Race Bag inserts – exclusive to sponsors
• Leverage your sponsored athletes at the event – athlete signings etc.

Corporate Hospitality:

• Complimentary Entries to "sold out" races
• Employee Hospitality and Entertainment
• VIP Viewing

What separates a Tri-Cal Triathlon Event?

• Audience loyalty

• Prestige in property
• Inspiration association
• Top covered Triathlon events in the industry
• Create relationships to meet each companies marketing goals – custom contracts
• Advertising (association to fever rather than simply logo placement)

Triathlete Market Breakdown

Few sports can boast the demographic of the average triathlete. Extremely focused and driven to succeed, these affluent young professionals not only embrace new technologies but have the purchasing power to obtain them.  The average triathlete competes in five triathlons per year and actively participates in a variety of other sporting events, including 10K’s, marathons, mountain biking, skiing, climbing, hiking and weight training.  Triathletes are eager to try the products that will help them train harder, go faster and excel in their sport. Eighty-five percent state that they frequently give advice or recommendations to someone else purchasing sports products or services.  In general, triathletes at all levels are active, educated professionals that have a disposable income and the tendency to spend on autos, electronics, apparel, financial services and investments, travel and other premium product/service categories.

Our Sport
Triathlon is a relatively young sport, but it is becoming a powerhouse in terms of the active lifestyle market. In the 25 years since it was conceived, triathlon has grown beyond being merely a test of athletic endurance and has established itself as a lifestyle sport among hundreds of thousands of people around the world. This remarkable reach will certainly broaden now that triathlon has made its Olympic debut.
How popular will the sport become? Only the future will tell...

Triathlete Demographics (based on Mediamark Research Readership Study 2006 for Triathlete Magazine)

For information on how you can partner with Tri-California Events by sponsoring one or all of these top selling triathlons, contact our sponsorship coordinator Colleen Bousman at 805-239-8225 x 202 colleen@tricalifornia.com.

We look forward to hearing from you.