Tri-California Selects Active Network to go the Distance as World's Largest Multi-Day Triathlon Turns 30
Posted: Tuesday, September 27, 2011
The Active Network, Inc. (NYSE: ACTV), the leading provider of organization-based cloud computing applications, is now the technology provider of choice for Tri-California Events, Inc., a preeminent producer of high-quality endurance events throughout California.
Among Tri-California’s top-rated endurance races is the iconic Avia Wildflower Triathlons Festival – the largest multi-day triathlon event in the world – which celebrates its 30th anniversary on May 4-6, 2012. Tri-California also produces the San Francisco Triathlon at Alcatraz, the Triathlon at Pacific Grove, the Alcatraz Challenge Swim and Aquathlon and Scott Tinley’s Triathlon.
“Our goal is to motivate individuals of all ages and fitness levels toward a healthier lifestyle by providing training and racing opportunities in the sport of triathlon,” said Terry Davis, president and chief executive officer of Tri-California. “We selected Active Network as our technology partner both for its long-standing leadership in the endurance market, its ability to automate and scale our event and participant management, and help ensure we have stacked starting lines. Competency in these areas allows us to focus on our core mission of putting on the industry’s best multi-sport events.”
Tri-California becomes one of the first major endurance customers to use ActiveWorks®, the newest cloud-based technology platform from Active Network, to manage a host of online event management functions including online, on-site and mobile registrations, participant management, volunteer management, payment processing, donations and fundraising, training and marketing communications.
“We have invested a great deal in R&D resources to build our new, best-in-class ActiveWorks platform and thereby help our customers modernize and automate their event management processes,” said Matt Ehrlichman, chief strategy officer at Active Network. “We are delighted to partner with Tri-California to grow the sport of triathlon overall and to support its aim of encouraging everyday athletes to exercise with purpose.”
Registration for the Avia Wildflower Triathlons Festival opened today. The festival offers three courses. The Long Course Triathlon is a 1.2 mile swim, 56 mile bike and 13.1 mile run and is regarded as one of the most challenging courses in the world. Also offered are the Olympic Distance Triathlon – a 1.5k Swim, 40k Bike, 10k Run – and the Mountain Bike Triathlon, a .25 m Swim, 9.7 m Bike, 2 m Run. Visit http://www.active.com/triathlon/bradley-ca/30th-avia-wildflower-triathlon-2012 to register.
About The Active Network, Inc.
The Active Network, Inc. is the leading provider of organization-based cloud computing applications—serving the business events, community activities, outdoors and sports markets— with over 47,000 global business customers and 70 million annual transactions reported last year. Our technology platform, ActiveWorks, transforms the way organizers manage their activities and events by automating online registrations and streamlining other critical management functions, while also driving consumer participation to their events. Our flagship media property, Active.com®, is the leading online community for people who want to discover, participate in, and share activities about which they are passionate. Headquartered in San Diego, California since 1999, the company has over 25 offices worldwide. To learn more, visit www.ActiveNetwork.com or www.Active.com. Follow Active Network on Twitter @ActiveNetwork, @Active and on Facebook.