Tri-California Events & Champion System Sign Exclusive Custom Technical Apparel Sponsorship
Posted: Tuesday, November 29, 2011
In an effort to bring more quality and custom options to the hundreds of Triathlon Clubs that partner with Tri-California each year, Tri-California has inked a deal with Champion System as the ‘Official Jersey’ and custom technical apparel sponsor of the 2012 Tri-California Triathlon Event Series. This new sponsorship between Tri-California Events and Champion System allows both to expand their reach in the sport of triathlon. Tri-California is dedicated to motivating individuals of all ages and fitness levels towards a healthier lifestyle by providing training and racing opportunities in the sport of triathlon which is a common goal among triathlon clubs and organizations. Champion System’s goal is to provide pro-quality custom technical apparel to teams, clubs, individual athletes, and events. By creating a sense of community and understanding for all their customers, Champion System eliminates many of the hassles experienced in placing a custom apparel order.
“Champion System is known throughout the industry for its quality and customization,” says Colleen Bousman, President of Tri-California Events, “This partnership aligns perfectly with the high quality unique events Tri-California has built its reputation on.” Both on and off the race course, Tri-California strives to create a supportive and encouraging racing environment keeping the participant and spectator experience at the forefront. Tri-California believes in creating partnerships, and providing training resources that enable participants to connect with others, pursue fitness goals and experience those “life changing moments” in the process.
“Partnering with Tri-California felt like a natural fit for us,” said Scott Kaylin, CEO of Champion System. “Our goal is to change how participants look at event merchandise and provide pro-quality custom technical apparel during registration and on site. Tri-California has a unique and passionate approach to the triathlon event industry and values the same high caliber product that we do,” continued Kaylin. “We see this as a mutually beneficial partnership and are thrilled to embark on a successful 2012 season with Tri-California.”
In their first joint effort, Champion System and Tri-California have created a pre-sale only custom cycling jersey to celebrate the 30th Anniversary of the AVIA Wildflower Triathlons. This jersey can only be purchased during the online event registration process. Since the program’s launch in September, AVIA Wildflower jersey sales have doubled. “We couldn’t be happier with this new partnership,” said Colleen Bousman. “And we look forward to how this partnership can benefit our valued Triathlon Clubs in the future.”
Champion System will become the Exclusive technical apparel sponsor for the AVIA Wildflower Triathlons in Monterey County (May 4-6th), the San Francisco Triathlon at Alcatraz (July), The Triathlon at Pacific Grove (Sept 7-9) and Scott Tinley’s Triathlons in San Luis Obispo (September 28 – September 30). Champion System will be involved on site at each event’s Health and Fitness Expo.
About Champion System
Champion System specializes in the production of high quality custom technical apparel for a wide range of sports. Our company was founded by competitive cyclists who have combined their strong 30 year knowledge of the apparel business with their love of the sport. From day one we were determined to create a company that would take an entirely new approach to custom technical apparel by offering the finest pro quality garment across all sports divisions. We are a fully vertical company, with offices in 23 countries.
About Tri-California Events
Founded in 1994, Tri-California is a production company for triathlons, marathons, and multi-sport events. The events include the AVIA Wildflower Triathlons Festival which was first produced by Davis in 1983 while working for the Monterey County Parks Department. Other events include the San Francisco Triathlon at Alcatraz, The Triathlon at Pacific Grove, Scott Tinley’s Triathlons, and the Orca Alcatraz Challenge Swim and Aquathlon. Tri-California also race directs the Nike Women’s Marathon in San Francisco.